LAMBRETTA

HISTORY

mods
Mod (originally modernist, sometimes capitalised) is a subculture that originated in London, England in the late 1950s and peaked in the early to mid 1960s.
By 1965, conflicts between mods and rockers began to subside and mods increasingly gravitated towards pop art and psychedelia. London became synonymous with fashion, music, and pop culture in these years, a period often referred to as “Swinging London”. During this time, mod fashions spread to other countries and became popular in the United States and elsewhere—with mod now viewed less as an isolated subculture, but emblematic of the larger youth culture of the era.

Mod is a subculture that began in London and spread throughout Great Britain and elsewher eventually influencing ashions and trends in other countries, andcontinues today on a smaller scale. Focused on music and fashion, thesubculturehas its roots in a small group of stylish London -based young men in the late 1950s who were termed modernists because they listened to modern jazz. Elements of the mod subculture include fashion(usually Lambretta ) -1960s

The clamour for motor scooters went into decline with the advent of affordable cars, but a revival came in the swinging 60’s, when young people in London with a love for Italian fashion became enchanted with the scooter. Known as Mods they embraced the Lambretta as an icon for their way of life. One of the biggest bands of this era, The Who, had a huge influence on Mods culture. Their album Quadrophenia also became the name of a tribute Mods film in the late 70’s, which featured the Lambretta heavily.


Even today the name Lambretta is synonymous with the original Modmobile – the Scooter – and the distinctive Italian influenced-style of that era.

1948-

MODEL
M(A) 125

The Model M also Known as
Model A was the first Lambretta
to leave the production line at
the Innocenti factory

Lambretta 1984

-1950

MODEL
LC 125

This was the first Lambretta to
feature full sized leg shields
and side panels. On this and
the LD, the L stood for Luxury
due this special panel work.

1951-

MODEL
M MK D

This was the first Model
that was made outside of
italy as Innocenti started
to sell the license of
production around the
world.

-1961

MODEL
SERIES 3 (LI)

The Series three and all
subsequent models were
nick named the “slim style”
covers all models LI, TV,
SX, GP.

1969-

MODEL
PRIX DL

Innocenti brought in the
design house Bertonie to
completely redesign the GP
range.in all others it was
known as the DL.

2007

PRESENT

The V-Special is equipped
with a 125cc and 169cc
air cooled engine.

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