LAMBRETTA
HISTORY
Mod is a subculture that began in London and spread throughout Great Britain and elsewher eventually influencing ashions and trends in other countries, andcontinues today on a smaller scale. Focused on music and fashion, thesubculturehas its roots in a small group of stylish London -based young men in the late 1950s who were termed modernists because they listened to modern jazz. Elements of the mod subculture include fashion(usually Lambretta ) -1960s
The clamour for motor scooters went into decline with the advent of affordable cars, but a revival came in the swinging 60’s, when young people in London with a love for Italian fashion became enchanted with the scooter. Known as Mods they embraced the Lambretta as an icon for their way of life. One of the biggest bands of this era, The Who, had a huge influence on Mods culture. Their album Quadrophenia also became the name of a tribute Mods film in the late 70’s, which featured the Lambretta heavily.
Even today the name Lambretta is synonymous with the original Modmobile – the Scooter – and the distinctive Italian influenced-style of that era.
1948-
The Model M also Known as
Model A was the first Lambretta
to leave the production line at
the Innocenti factory
-1950
This was the first Lambretta to
feature full sized leg shields
and side panels. On this and
the LD, the L stood for Luxury
due this special panel work.
1951-
This was the first Model
that was made outside of
italy as Innocenti started
to sell the license of
production around the
world.
-1961
The Series three and all
subsequent models were
nick named the “slim style”
covers all models LI, TV,
SX, GP.
1969-
Innocenti brought in the
design house Bertonie to
completely redesign the GP
range.in all others it was
known as the DL.
2017
The V-Special is equipped
with a 125cc and 169cc
air cooled engine.
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