Mod is a subculture that began in London and spread throughout Great Britain and elsewher eventually influencing ashions and trends in other countries, andcontinues today on a smaller scale. Focused on music and fashion, thesubculturehas its roots in a small group of stylish London -based young men in the late 1950s who were termed modernists because they listened to modern jazz. Elements of the mod subculture include fashion(usually Lambretta ) -1960s
The clamour for motor scooters went into decline with the advent of affordable cars, but a revival came in the swinging 60’s, when young people in London with a love for Italian fashion became enchanted with the scooter. Known as Mods they embraced the Lambretta as an icon for their way of life. One of the biggest bands of this era, The Who, had a huge influence on Mods culture. Their album Quadrophenia also became the name of a tribute Mods film in the late 70’s, which featured the Lambretta heavily.
Even today the name Lambretta is synonymous with the original Modmobile – the Scooter – and the distinctive Italian influenced-style of that era.